Announcements brochures, catalogs, advertisements, presentations, packaging, signage, trade show art, and
digital communications
Social media graphics,
written content,
email campaigns,
website content, and promotional materials.
Audience messaging,
creative coordination,
email marketing,
social media, and
video campaigns.
Visual Storytelling,
product photography, professional head shots,event coverage, branded lifestyle images, and photo editing.
Logo development,
visual identity systems,
brand standards,
messaging, and
campaign direction.
Promotional
videos, interviews,
social media content, branded storytelling,
video editing, and
post production.
Client/Employer: Winick Realty Group Medium: Digital (Vector Art) Tools: Adobe Illustrator Description: Each magazine cover is a unique interpretation of New York City's skyline, retail corridors, architecture, and neighborhoods. I incorporated current and popular color directions, including inspiration from Pantone color trends, to keep the artwork contemporary while giving every issue its own personality. Bold illustration, geometric forms, typography, and color were used.
Client/Employer: Winick Realty Group Medium: Print and Digital Tools: Adobe InDesign, Photoshop, and Illustrator Description: This brochure series combines bold typography, custom mapping, illustration, and retail information to create visually engaging marketing pieces. The Meatpacking District design uses energetic color and fashion inspired graphics to reflect the character of the neighborhood while keeping location information easy to navigate.
Client/Employer: Invite Health & Winick Realty Group Medium: Photography Tools: Adobe Photoshop, and Canon Rebel 6 DSLR Description: This photo shoot documented Invite Health’s rebranded product line, updated retail environment, and authentic interactions between customers and employees. I collaborated with the client’s Creative Director to develop a quick storyboard and detailed shot list focused on showcasing the new packaging, store branding, merchandising, and overall customer experience.
Client/Employer: Winick Realty Group Medium: Digital (Vector Art) Tools: Adobe Illustrator Description: Each magazine cover is a unique interpretation of New York City's skyline, retail corridors, architecture, and neighborhoods. I incorporated current and popular color directions, including inspiration from Pantone color trends, to keep the artwork contemporary while giving every issue its own personality. Bold illustration, geometric forms, typography, and color were used.
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